Prospects for your properties want you, in fact, demand that you communicate with them and keep their interest. You are the shiny object to them and they want you to focus your time and energy on them. Keep their interest, you can work to keep their money working for you in your projects.
Often times people think that email blasts are the only way to communicate. With the Can-Spam act, email is no longer the great medium it once was, and we all need to be aware of spamming people. In fact, your entire account or website can get blacklisted for blasting out messages, without permission.
One way I communicate is through text message blasting, until the Feds find a way to block this too. At about 3 cents a text message, I can send a message out to all the people who have expressed interest in a house and then at the end, offer them the ability to Opt Out of the future messages.
Text messaging is powerful, and it is the new email blasting tool. It is just one way to stay in touch with prospects, but a very powerful and DIRECT way to do so. I used to not use texting, now it is just another tool in my real estate belt.
Jack
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