I agree with Seth Godin, blogging to the masses is not sending a clear message, it is, after all, just more noise to the masses. Who needs more noise? We get plenty from external sources, we need to keep on track and do a better job of blocking out the garbage, so that we are focused to receive the clear message when it arrives.
He often talks about tribe building, and why not? With the tribe, you have the ability to have a leader and followers. People in the tribe believe in what the leader is saying and doing. Stronger bonds are made among members who follow the leader. Bonds we can never make with spamming of people with a message they do not want to hear.
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