Open Houses

My wife, Liz Bobeck, recently had an open house at one of her upscale listings, and we had the unit open and available for people to come and view. While it was not a total disappointment, I think she could have done more to build more of a following for the event. I am a technology person and I think we could have had more of a presence with some of the people who would have seen this location as perfect.

Who would it have been perfect for? Boaters for one, it has a large number of docks right on the Ortega River. It features a nice clubhouse with pool and other amenities, such as an area above for throwing parties. The condo they featured was a huge 3 bedroom 3 bath property and it had a dock slip thrown in. Did we invite any of the people who owned the boats in the docks? I don't believe I saw anyone from the docks in the condo.

Our marketing consisted of contacting other local, older buildings and having the grandson of one of the agents place invitations in people's mailboxes or hand delivering them to the door after knocking. Cute, effective, and thinking outside the box. We shall see if it means sales and movement of product. Who knew a child would be that effective, all for the sale of an ice cream cone?

I like technology and I like to post what we are doing onto Facebook, Twitter, Open House (the app) and other sources where I can bring in people who are looking for a place to live and connect with them at my level. I am technology person and I have been using it and building businesses with it all my life, I will always keep learning and growing and building with technology. I would encourage others to do the same, the Open House app is a great one to use and deploy. Try it sometime. Now, I need to get my wife to get me her schedule for open houses.

Jack Bobeck